Turns operational problems into AI-enabled systems people can run, measure and trust.
Practical AI enablement and business-systems leader who translates operational problems into clear requirements, receipt-backed workflows and applications, adoption controls, documentation and operator handover.
Current Head of Tech, AI & Systems across a multi-brand electrical and energy-services group. Functional ownership of websites, lead flow, CRM and customer-journey systems, digital infrastructure, reporting and automation began in mid-2023.
Combines current hands-on AI execution with Optus-scale process and knowledge operations, electrical field delivery, sales leadership and small-business experience.
Selected delivery evidence
01
AEH AI-enabled operating layer and commercial context
Connected Pipedrive, simPRO, Microsoft Graph, n8n, Cloud Run, customer intake, call logging, council imports, job reconciliation, sales planning, compliance, reporting and role-specific tools. Measured scale: 84,400+ runtime events, 5,955 productive outputs and 795 deduplicated automation or agent-assisted Pipedrive deal IDs. The cohort contains 67 Won deals worth A$868k and 158 Open deals worth A$1.103M—A$1.97M associated pipeline, not claimed as AI-attributed revenue.
02
Job, finance and workflow-capacity automation
Machine logs recorded 124 successful simPRO job-creation actions and 459 HTTP-successful Xero invoice actions across A$1.73M in nominal invoice-action throughput, plus 96 email drafts and 93 Pipedrive writebacks. The operational model estimates 251 cumulative hours released; recurring workflows annualise to approximately 735 hours and A$47.8k in gross labour capacity.
03
Optus knowledge, process and adoption operations
Managed retail support across 352 stores and maintained knowledge systems serving 5,000+ employees and 500,000 monthly visits. Led process redesign, reporting, training, communications and large-scale change; recorded a 74% increase in work outputs over 12 months.
Experience
Business Systems, Lead Flow & Digital Infrastructure — Expanded Scope
Want A Sparky / Want A Heat Pump / All Electric Homes
Functional ownership across the formal roles below. Connected websites and lead capture with Pipedrive, simPRO, Xero workflows, Microsoft Graph, n8n, Cloud Run, customer contact, reporting, dashboards, internal tools and AI-enabled workflows.
Head of Tech, AI & Systems
All Electric Homes · Melbourne
Leads technology, automation, AI and growth systems across a multi-brand electrical and energy-services group. Architected the current operating layer across CRM intake, communications, council imports, job reconciliation, sales planning, compliance, reporting and internal software.
Business Development & Marketing Manager
Group Brands · Australia
Led B2B and partner relations, revenue activity, acquisition and retention, digital strategy, websites, lead pathways, campaigns and community education.